More workers turning to brown bag
That number has probably increased as the economic crunch hits most phases of our lives.
The NPD Group says that more than half of these lunches are consumed at the workplace, mos pandora bracelets t often at the eater’s desk.
According to the NPD report titled “What’s in the Bag and Why Is It pandora bracelets in There?” the majority of consumers said they carry lunches from home more often due to financial reasons, mostly because it is cheaper than other options.
Health and nutrition concerns ranked second as a reason to brown bag, followed by convenience, taste, diet, quality, and environmental concerns.
Among consumers who typically brown bag, nearly half said they are doing so more often.
The NPD study finds that adult males carry more brown bagged lunches than others, yet quite often, females are the preparers. Brown bagging is more common among the 35 to 54 year olds, white collar consumers and professionals, and surprisingly, more affluent consumers.
What goes in the brown bags varies, but typically, it’s fruit, chips and some type of sandwich, but these items differ by gender and age, according to NPD.
Cookies replace chips in kids’ lunches.
A poultry sandwich replaces chips for men.
Women are more inclined to opt for healthier choices such as yog pandora bracelets urt and vegetables.
Peanut butter and jelly sandwiches are the most popular sandwich type among the total population, and carbonated soft drinks are the dominant beverage choice.
“We’re seeing yogurt and frozen entrees gaining in popularity in carried lunches, and lunchmeat sandwiches, chips, or ham sandwiches declining,” says Arnie Schwartz, who heads up The NPD Group’s food and beverage unit. “Over the last several years, leftovers are increasingly a part of brown bagged lunches.”
According to the report, brown bagging is a planned behavior. Nearly half of consumers decide they want to brown bag the day before or earlier, but two pandora bracelets out of three brown bagged lunches are prepared the morning of the same day.