New image highlights diversification and innovation
LONGUEUIL, QC, April 23, 2014 /CNW Telbec/ After an extensive strategic reflection that took more than a year and cost millions of dollars, Agropur Cooperative is repositioning its Natrel milk brand with a focus on cutting edge packaging and a multiplatform strategy. British Columbia and Atlantic Provinces consumers are now discovering a new premium brand image that is, more than ever, innovative, diverse and inspired by nature, expressing the qualities we can taste in every pandora charms uk thing Natrel does.
“Natrel’s new image conveys a solid business vision based on innovation and the latest trends in product design,” said Caroline Losson, Vice President of Marketing at Agropur’s Division Natrel. “We are very satisfied with the result: distinctive packaging that is tougher than ever and highly functional for the consumer. Today, the Natrel brand fully reflects the quality of its products that are enjoying a strongly positive consumer response.”
Innova pandora charms uk tive packagingAlong with Natrel’s new brand image, a new packaging system that will serve as an industry model for milk conservation and taste preservation is also being introduced:
The sturdy new packaging has an ultrathin plastic lining that keeps it hermetically sealed and protects the edges, keeping the milk tasting fresh longer.
Milk sold in bags is packaged in a new, more air tight plastic film that preserves the milk’s quality and full flavour.
Brand image projects naturalnessThe new brand image clearly reflects Natrel’s roots in the word “natural”: strikingly original graphic design and lifelike photos with a black background that suggests a Holstein cow’s markings. The packaging makes the type of milk easier to identify, the fat content more visible and the Natrel brand more recognizable.
The colour coding for fat content is unchanged: consumers will still find the familiar light blue for skim, purple for 1%, darker blue for 2% and red for 3.25% milk. Natrel is also keeping orange for lactose free milk, green for organic, turquoise for calcium and burgundy for omega 3 milk. Visitors can easily grab content and share it on social media. The site, which offers tips, recipes, contests, photos and videos, sets a new standard for brand content and digital innovation in the Canadian dairy industry.
The new brand image is the result of the reflection and creative work of the Natrel marketing team, in collaboration with Cohsion, lg2, lg2 boutique, CloudRaker and DentsuBos.
About AgropurFounded in 1938, Agropur is an important player in the North American dairy industry. With sales of more than $3.8billion, the Cooperative is a source of pride for its 3,348 dairy producer owners and 6,300 employees. Agropur processes more than 3.3 billion litres of milk per year in its 31 plants across Nor pandora charms uk th America and boasts an impressive line of products that includes such prestigious brands as Natrel, Qubon, OKA, igo and Olympic (joint venture Ultima Foods), Farmers, Agropur Si pandora charms uk gnature, Central Dairies, Agropur Grand Cheddar, Sealtest and Island Farms.