Marching Ants bags Mid
The size of these two businesses is estimated to be around Rs 7.5 crore
Mumbai based ad agency Marching Ants has added two new accounts to its kitty. These include the creative duties for Mid Day and Natraj Foods soon to be launched, ready to eat food brand.
Rajesh Tahil, group publisher, Mid Day Multimedia, says, Marching Ants has been handling hitList and various other projects for quite some time. We liked the agency s work, and wh pandora uk en we were on the lookout for an agency for the entire Mid Day brand, we decided on them. pandora uk
For the record, Contract, Mumbai, used to handle the creative duties for Mid Day till last year. But of late, Mid Day has been giving out project based businesses to separate agencies.
Shirish Handa, general manager, Marching Ants, says, We have won these businesses on the basis of our past work across various categories. In the case of the Natraj Foods business, we charted out a plan that encompassed non conventional media, in addition to traditional media. That was what the client was looking for.